Hiroe Ito
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Product Design ⁕ UX/UI design ⁕ Web Design ⁕ HTML/CSS ⁕ Illustration ⁕  
• イトウヒロエ
• she/her
• /hiro-way/
( 01. )
A designer with a background in psychology and sales / marketing.
( 02. )
Originally from Japan, living in London for the past 15 years
( 03. )
Designed and hand-coded this website, featuring my illustrations.
SELECTED WORKS
Franco Manca case study image

Franco Manca

Mobile app redesign to improve user experience
FARFETCH case study image

FARFETCH

Designing the recycling option experience
LASSO case study image

LASSO AI

Web design for AI creator marketing company
ABOUT

As a product designer with a background in marketing and psychology, I thrive on solving problems using Human-Centered design approaches while keeping business objectives in mind.

My design philosophy is influenced by the "don't make me think" mindset, and I believe that design is a collaborative effort.

I am ready to tackle new challenges and I'd love to hear from you!

UX, UI

WEB

PRODUCT

DESIGN